Writer's Perspective
The "Writer's Perspective" is a visual documentation of my childhood writings. I recreated the feelings visually using a palate mix of orange white, grey and black. Orange and white represent the happy memories while grey and back account for the sad ones. The project is a mix of non-face portraits and object photography.
HR Survival Toolkit
Introducing the HR Survival Toolkit—a meticulously curated webpage dedicated to assisting the HR community by aggregating all essential templates, letters, and important dates in a single, accessible hub. Crafted with a compassionate touch, the platform acknowledges the often paperwork-laden lives of HR professionals, who wrestle with administrative tasks that steal precious time away from their core responsibilities. This lighthearted tone of understanding is beautifully conveyed through whimsical illustrations.
The entire conceptualization of the tone of voice, the creative design of the illustrations, and the distinctive nomenclature of the toolkit itself, all spring from my creative vision.
Template designs
Each collateral within the webpage has been thoughtfully designed and individually uploaded for viewers to access and download at no cost. For a more comprehensive understanding of these assets, I encourage you to follow the link provided. Below, I've provided a sneak peek of what awaits:
https://xproduct.razorpay.com/hr-toolkit-2023?ref=upstract.com
Social media collaterals -
The entire toolkit campaign was designed to captivate and engage a broader audience. To increase its impact, we promoted it across various social platforms using collaterals that I personally designed. I also crafted a heartfelt poem for the pre-launch video, ensuring a cohesive and impactful campaign that resonates with our audience.
