Writer's Perspective
The "Writer's Perspective" is a visual documentation of my childhood writings. I recreated the feelings visually using a palate mix of orange white, grey and black. Orange and white represent the happy memories while grey and back account for the sad ones. The project is a mix of non-face portraits and object photography.
Flatheads/ marketing
Flatheads is all about you—your life, passions, work, leisure, vices, quirks, insecurities, strengths, choices, blunders, and triumphs. Our shoes, or rather Flatheads, are designed not just for your feet, but to complement and embrace every facet of your unique journey.
Our Brand Archetype :
Social Media Marketing : Designing Creatives + Storytelling
For the entire social media design experience, visit -
Performance Marketing : Designing Creatives
In the realm of performance marketing ads, tailored to our entire target audience, we present two distinct subsections. The initial section entails brand awareness campaigns, while the subsequent one revolves around running sales and discount advertisements.
The strategy for awareness ads involves meticulous segmentation of the target market into various segments. Each of these segments is approached individually, employing diverse creative styles that encapsulate unique narratives. The visual essence and storytelling in each ad resonate differently, reflecting the essence of the segment being targeted. This dynamic approach evolves with each marketing campaign, adapting to the specific product showcased in the market.
Our common target audience segmentation encompasses a broad spectrum, notably including:
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Young, independent, and outspoken men
Delving deeper, this segment branches into:
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Fashion enthusiasts
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Business professionals
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Food aficionados
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College students
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Dance enthusiasts
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Avid travelers
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Devoted pet lovers, and more.
This thoughtful categorization enables us to create tailored messages that effectively engage and resonate with each distinct audience subset.
Brand awareness campaigns :
Sale campaigns :
Emailer designs :
Email campaigns are designed in such a way that are are able to reach out to subscribers at the best time and provide valuable content and relevant offers. Emailers makes communication with clients easier and more effective. They help not only to increase sales but build your brand image.
Emailer content is divided into various sections :
- Welcome emails
- Announcement emails
- Styling mails
- Seasonal emails
- Abandoned shopping cart emails
- Cross-selling emails
- Upselling emails
- Newsletters
