Writer's Perspective
The "Writer's Perspective" is a visual documentation of my childhood writings. I recreated the feelings visually using a palate mix of orange white, grey and black. Orange and white represent the happy memories while grey and back account for the sad ones. The project is a mix of non-face portraits and object photography.
Flatheads
Flatheads is a brand of casual, all-day shoes made out of sustainable materials and sold Direct to Consumers (D2C). They launched in 2019 to address the growing shift away from large-brand, sporty shoes to micro-brand shoes with a focus on materials, all-day comfort and sustainability.
The visual language of the brand uses geometric shapes as windows – keeping the focus on the product while creating distinctiveness, without being distracting. The soft color palette was chosen to let the color of shoes shine in the brand’s communication.
*Brand identity was created in collaboration with Opposite HQ
Visual language :
My engagement with Flatheads can be categorized into 2 main focus sections :
